Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1

This article analyzes five language groups of Asian tourists to Australia: Indonesian, Japanese, Korean, Mandarin, and Thai. The cultural differences between Asian tourists and Australian service providers are identified. The dimensions of the identified differences are determined by principal compo...

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Veröffentlicht in:Journal of travel research 2002-02, Vol.40 (3), p.295-315
Hauptverfasser: Reisinger, Yvette, Turner, Lindsay W.
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container_title Journal of travel research
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creator Reisinger, Yvette
Turner, Lindsay W.
description This article analyzes five language groups of Asian tourists to Australia: Indonesian, Japanese, Korean, Mandarin, and Thai. The cultural differences between Asian tourists and Australian service providers are identified. The dimensions of the identified differences are determined by principal components analysis. The results indicate that in 73 of 117 areas of measurement, there are significant differences between Asian and Australian samples. The Japanese are the most distinct from the Australian sample, followed by the Korean sample.
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ispartof Journal of travel research, 2002-02, Vol.40 (3), p.295-315
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subjects Cross cultural studies
Cultural differences
Culture
Differences
Market shares
Marketing
Principal components analysis
Statistical analysis
Studies
Tourism
title Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1
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