Cultural Differences between Asian Tourist Markets and Australian Hosts, Part 1

This article analyzes five language groups of Asian tourists to Australia: Indonesian, Japanese, Korean, Mandarin, and Thai. The cultural differences between Asian tourists and Australian service providers are identified. The dimensions of the identified differences are determined by principal components analysis. The results indicate that in 73 of 117 areas of measurement, there are significant differences between Asian and Australian samples. The Japanese are the most distinct from the Australian sample, followed by the Korean sample.