Developing and Supporting European Tour Operator Distribution Channels for Canadian Aboriginal Tourism Development

Because of the often remote and fledgling character of Canada’s aboriginal tourism attractions, developing alliances with knowledgeable and culturally sensitive distribution channel operators are especially important. The distribution channels developed can affect the patterns of destination use, target markets attracted, and economic impact created for aboriginal communities. This research describes the structure and perspectives of the European tour operator industry as it relates to the distribution of North American aboriginal tourism experiences to European travelers. The findings suggest strategies for working with tour operators in configuring, positioning, promoting, and delivering aboriginal tourism.