The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

Keywords Communication * Dependence * Power * Cooperation * Conflict * Satisfaction * LatentVariables * Indicators * Partial Least Squares * Communication Jels D21 * M00 * O50 * R10

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Bibliographische Detailangaben
Veröffentlicht in:International advances in economic research 2008-02, Vol.14 (1), p.48-64
Hauptverfasser: Lévy Mangin, Jean-Pierre, Koplyay, Tamás, Calmès, Christian
Format: Artikel
Sprache:eng
Schlagworte:
Alliances and partnerships
Automobile dealers
Automobile industry
Communication
Cooperation
Distribution channels
Economic Growth
Economic models
Economics
Economics and Finance
Franchising
Hypotheses
Impact analysis
International Economics
Macroeconomics/Monetary Economics//Financial Economics
Management
Marketing
Microeconomics
Objectives
Optimization techniques
Response rates
Sales
Studies
Vendor supplier relations
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Beschreibung
Zusammenfassung:Keywords Communication * Dependence * Power * Cooperation * Conflict * Satisfaction * LatentVariables * Indicators * Partial Least Squares * Communication Jels D21 * M00 * O50 * R10
ISSN:1083-0898
1573-966X
DOI:10.1007/s11294-007-9133-8