Consumer preferences for green digital camera attributes to inform electrical and electronic equipment design and development

Electronic waste (e-waste) is a growing problem, causing concerns for many countries. Consumer electronics often feature substantial e-waste, yet little is known about the materials used or physical designs applied that might ensure the appropriate management of e-waste. This paper examines user-driven innovation in 'green' electronics, based on a 2015 survey of Taiwanese residents. The conjoint analysis, conducted with digital cameras, reveals consumers' perceptions of innovative designs for seven component materials: battery, shell, monitor, filters, modeling, flash, and sensor. The results suggest that users can be encouraged to participate in the design of energy-related products that satisfy their needs. Rethinking the design of certain attributes in electronics can help reduce the need for toxic materials, improve energy consumption, reduce landfill space, and mitigate ecological pollution.