Predictors of Systematic Public Relations Research in Higher Education

Predictors of Systematic Public Relations Research in Higher Education

Surveys public relations practitioners in higher education. Finds that characteristics of individuals, not structural or environmental factors, were significant predictors of systematic research. Concludes that practitioners who are graduates of public relations programs can have an influence on the...

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Veröffentlicht in:Journalism & mass communication quarterly 1992-06, Vol.69 (2), p.466-470
1. Verfasser: Cameron, Glen T
Format: Artikel
Sprache:eng
Schlagworte:
Educational Research
Experimenter Characteristics
Higher Education
Individual Characteristics
Occupational Surveys
Predictor Variables
Public Relations
Researchers
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Beschreibung
Zusammenfassung:Surveys public relations practitioners in higher education. Finds that characteristics of individuals, not structural or environmental factors, were significant predictors of systematic research. Concludes that practitioners who are graduates of public relations programs can have an influence on the research of the field, especially when they work for administrators who encourage use of systematic research. (SR)
ISSN:0196-3031
1077-6990
2161-430X
DOI:10.1177/107769909206900220