ZAPME! Zaps You

Describes "ZAPME!," a company operating an Internet site geared toward educators, students, and parents offering computer hardware to schools in exchange for student-targeted classroom web advertising. Examines the design and web content of the site, and visits the corporate web site. Find...

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Veröffentlicht in:	Journal of adolescent & adult literacy 2000-05, Vol.43 (8), p.720-725
1. Verfasser:	Fabos, Bettina
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescents Advertising African American culture Computer technology Computers in education Consumer Economics Education Educational Objectives Educational Quality Educational Resources Educational Technology Educators Elementary Secondary Education Hyperlinks Internet Literacy Media & Pop Culture Online information services Parents & parenting Popular culture Practice School Business Relationship Services Shopping Teachers Websites
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Describes "ZAPME!," a company operating an Internet site geared toward educators, students, and parents offering computer hardware to schools in exchange for student-targeted classroom web advertising. Examines the design and web content of the site, and visits the corporate web site. Finds a calculated attempts to influence pedagogy and the entire educational environment toward a goal of uncritical consumerism. (SR)
ISSN:	1081-3004 1936-2706