The use of generalizability theory for life insurance underwriting decisions

An application is presented of the technique known as generalizability theory to an analysis of life insurance underwriting and the life insurance underwriting process. Generalizability theory provides a conceptual framework and statistical methodology for evaluating the multiple sources of error that can occur in behavioral measurements such as test scores, employee performance evaluations, marketing survey instruments, and the like. It also provides a method for controlling or reducing unsystematic and some systematic errors.