A Note on the Economics Component in the Curriculum of Contemporary Schools of Business: Introduction

Recent articles published by Deal, Douglas, and Maloy have concluded that the economics content in undergraduate business school programs con- tinues to fall short of that recommended within the Gordon-Howell and Pierson reports, both of which were published in 1959. These conclusions have dealt with both the quantity of economics coursework required as well as the content or structure of such coursework. Gordon-Howell recom- mended four courses in economics for undergraduate business students. These four courses were to include the two traditional principles of...