Defining and delimiting the concept of adventure tourism and the target group in Romania

Adventure tourism is increasing in popularity and absorbs yearly great numbers of travelers around the world. Even though this branch of tourism is reaching maturity and represents almost 30% of the global tourism, in Romania is still a niche. The aim of this study is to define the adventure tourism and to understand where it falls and where it locates in the perception of Romanian inhabitants. Starting with the definition of the term and its meaning in the specialty literature, the findings are compared to the results of the qualitative study run on subjects with various backgrounds and with data collected from practitioners. Understanding the perception towards adventure tourism and measuring the interest of the potential target group, marketers can understand how to evaluate and present Romania as a tourist destination for this type of tourism.