Strategic Marketing of Training Initiatives in Underdeveloped Countries: The Case of Swaziland

At the dawn of the 21st Century, there is growing interest in the sharing of policy and management “success” stories and innovative training methodologies. This is an important part of addressing public policy problems. Global training is gaining increased application especially in underdeveloped na...

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Veröffentlicht in:	Public personnel management 2002-09, Vol.31 (3), p.309-316
1. Verfasser:	Daly, John L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic Achievement Adult Education Analysis Civil service Cognitive Ability Consultants Cultural Differences Culture Departments Developing countries Developing Nations Educational Strategies Employee training Environmental impact Family Environment Foreign Countries Government (Administrative Body) Government executives Guidelines Human Capital Human resource management Instructional Effectiveness Intercultural Communication LDCs Leadership Legitimacy Market strategy Marketing Methods Negative Attitudes Participation Policy sciences Prime ministers Program Content Public Administration Public officials Seminars Swaziland Technical Assistance Training
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Beschreibung
Zusammenfassung:	At the dawn of the 21st Century, there is growing interest in the sharing of policy and management “success” stories and innovative training methodologies. This is an important part of addressing public policy problems. Global training is gaining increased application especially in underdeveloped nations. This article offers eight strategies for increased participant acceptance of training when provided in other cultural settings.
ISSN:	0091-0260 1945-7421
DOI:	10.1177/009102600203100304