Rejection of Mortgage Refinancing: An Analysis from a Macromarketing Perspective

Rejection of Mortgage Refinancing: An Analysis from a Macromarketing Perspective

This study explores the social consequences of rejection of mortgage refinancing and attributes the causes primarily to market imperfections. The implications of such rejection to public policy makers, consumers, and marketers are discussed. Although the findings support increased competition, gover...

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Veröffentlicht in:Journal of macromarketing 1992-06, Vol.12 (1), p.55-73
Hauptverfasser: Goff, Brent G., Nataraajan, Rajan
Format: Artikel
Sprache:eng
Schlagworte:
Banking industry
Financing
Interest rates
Mortgages
Perfect competition
Refinancing
Rejections
Social impact
Statistical analysis
Studies
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Beschreibung
Zusammenfassung:This study explores the social consequences of rejection of mortgage refinancing and attributes the causes primarily to market imperfections. The implications of such rejection to public policy makers, consumers, and marketers are discussed. Although the findings support increased competition, government intercession in the mortgage and refinancing industry is suggested to protect consumer interests.
ISSN:0276-1467
1552-6534
DOI:10.1177/027614679201200106