Effectiveness of Corporate Well-Being Programs: A Meta-Analysis

Health is a major component of well-being and quality of life (QOL) and an increasingly costly one. We examine the role of employers for promoting QOL. A meta-analysis examines the impact of fifty well-being programs, which address six health issues and use seven marketing approaches. The analysis i...

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Veröffentlicht in:	Journal of macromarketing 2009-09, Vol.29 (3), p.279-302
Hauptverfasser:	Anand Keller, Punam, Lehmann, Donald R., Milligan, Katherine J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Cost reduction Marketing management Meta-analysis Quality of life Studies Wellness programs
Online-Zugang:	Volltext
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