Effectiveness of Corporate Well-Being Programs: A Meta-Analysis

Health is a major component of well-being and quality of life (QOL) and an increasingly costly one. We examine the role of employers for promoting QOL. A meta-analysis examines the impact of fifty well-being programs, which address six health issues and use seven marketing approaches. The analysis i...

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Veröffentlicht in:Journal of macromarketing 2009-09, Vol.29 (3), p.279-302
Hauptverfasser: Anand Keller, Punam, Lehmann, Donald R., Milligan, Katherine J.
Format: Artikel
Sprache:eng
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Zusammenfassung:Health is a major component of well-being and quality of life (QOL) and an increasingly costly one. We examine the role of employers for promoting QOL. A meta-analysis examines the impact of fifty well-being programs, which address six health issues and use seven marketing approaches. The analysis indicates that well-being programs and marketing approaches significantly improve employee health and depend on company size and employee gender. Results, based on sixty studies, show there is significant opportunity to efficiently tailor corporate health programs.
ISSN:0276-1467
1552-6534
DOI:10.1177/0276146709337242