Periodization in Marketing History

Periodization in Marketing History

This article explores some of the purposes, advantages, problems, and limitations of periodizing marketing history and the history of marketing thought. A sample of twenty-eight well-known periodizations taken from marketing history, the history of marketing thought, and business history is used to...

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Veröffentlicht in:Journal of macromarketing 2005-06, Vol.25 (1), p.32-41
Hauptverfasser: Hollander, Stanley C., Rassuli, Kathleen M., Jones, D. G. Brian, Dix, Laura Farlow
Format: Artikel
Sprache:eng
Schlagworte:
History
Marketing
Studies
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Beschreibung
Zusammenfassung:This article explores some of the purposes, advantages, problems, and limitations of periodizing marketing history and the history of marketing thought. A sample of twenty-eight well-known periodizations taken from marketing history, the history of marketing thought, and business history is used to illustrate these themes. The article concludes with recommendations about how to periodize historical research in marketing.
ISSN:0276-1467
1552-6534
DOI:10.1177/0276146705274982