A Strategic Perspective on Regional Redevelopment

The race among regions for industrial development, especially of the high-tech variety, has intensified in recent years. Pressures to reindustrialize are engendering a variety of strategic responses at the national and subnational levels. The objective of this article is to place regional reindustrialization in the context of strategic marketing planning. Regional redevelopment is viewed as a macro-level market process that is amenable to strategic direction. The decision process for regional redevelopment is presented in terms of four strategic problem areas, each of which requires new macro techniques. Research needs are identified section highlights the policy issues.