Medico-Marketing Concerns Regarding a Commercial System of Human Organ Transplant Supply

The successful transplantation of human organs has created a shortage of the precious commodity. One solution to this problem is to commercialize the exchange process for transplantable organs. What role should marketers play in this scenario? This article reviews the issue's historical setting...

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Veröffentlicht in:	Journal of macromarketing 1987-06, Vol.7 (1), p.49-58
Hauptverfasser:	Reid, Brad, Timmerman, Ed
Format:	Artikel
Sprache:	eng
Schlagworte:	Component parts Ethics Marketing Personal property Public policy Social policy Theory Transplants & implants
Online-Zugang:	Volltext
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