Medico-Marketing Concerns Regarding a Commercial System of Human Organ Transplant Supply

Medico-Marketing Concerns Regarding a Commercial System of Human Organ Transplant Supply

The successful transplantation of human organs has created a shortage of the precious commodity. One solution to this problem is to commercialize the exchange process for transplantable organs. What role should marketers play in this scenario? This article reviews the issue's historical setting...

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Veröffentlicht in:Journal of macromarketing 1987-06, Vol.7 (1), p.49-58
Hauptverfasser: Reid, Brad, Timmerman, Ed
Format: Artikel
Sprache:eng
Schlagworte:
Component parts
Ethics
Marketing
Personal property
Public policy
Social policy
Theory
Transplants & implants
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Beschreibung
Zusammenfassung:The successful transplantation of human organs has created a shortage of the precious commodity. One solution to this problem is to commercialize the exchange process for transplantable organs. What role should marketers play in this scenario? This article reviews the issue's historical setting, examines the present debate, and examines the major options for securing these scarce medical resources.
ISSN:0276-1467
1552-6534
DOI:10.1177/027614678700700105