Toward a Coherent Theory of Environmentally Significant Behavior

This article develops a conceptual framework for advancing theories of environmentally significant individual behavior and reports on the attempts of the author's research group and others to develop such a theory. It discusses definitions of environmentally significant behavior; classifies the behaviors and their causes; assesses theories of environmentalism, focusing especially on value-belief-norm theory; evaluates the relationship between environmental concern and behavior; and summarizes evidence on the factors that determine environmentally significant behaviors and that can effectively alter them.