Negotiation as a Model for Teaching Public Relations Professionalism

Negotiation as a Model for Teaching Public Relations Professionalism

Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journalism & mass communication educator 1998, Vol.52 (4), p.57
Hauptverfasser: Saunders, Martha Dunagin, Perrigo, Eileen
Format: Artikel
Sprache:eng
Schlagworte:
Authors
College Instruction
College students
Community Relations
Ethics
Game theory
Higher Education
Job Satisfaction
Job Skills
Negotiation Agreements
Problem Solving
Professional Development
Professional Recognition
Professional standards
Professionalism
Public Relations
Public Service
Social Responsibility
Social Science Research
Teaching Methods
World Problems
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic, problem-solving measures. (SR)
ISSN:1077-6958
2161-4326