A status report on methods used in mass communication research

A status report on methods used in mass communication research

The apparent rise in qualitative methods heightens the continuing debate over quantitative and qualitative research and has important ramifications for students and mass media education. The methods used in eight major communication journals from 1965 to 1989 are discussed.

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Bibliographische Detailangaben
Veröffentlicht in:Journalism & mass communication educator 1994-01, Vol.48 (4), p.54
Hauptverfasser: Cooper, Roger, Potter, W James, Dupagne, Michel
Format: Artikel
Sprache:eng
Schlagworte:
Communication Research
Education
Journalism
Journalism Education
Mass media
Media Research
Periodicals
Qualitative Research
Research Methodology
Researchers
Sampling
Scholarship
Statistical Analysis
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Zusammenfassung:The apparent rise in qualitative methods heightens the continuing debate over quantitative and qualitative research and has important ramifications for students and mass media education. The methods used in eight major communication journals from 1965 to 1989 are discussed.
ISSN:1077-6958
2161-4326