Packaging Risk: Lessons for Students in PR and Journalism

Packaging Risk: Lessons for Students in PR and Journalism

Guidelines are offered to public relations practitioners and journalists on the subtleties of packaging risky information. Three techniques that have become commonplace are using language to minimize or exaggerate risk, finessing numbers and comparing risks with other risks.

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Bibliographische Detailangaben
Veröffentlicht in:Journalism & mass communication educator 1992-07, Vol.47 (2), p.26
1. Verfasser: Stocking, S Holly
Format: Artikel
Sprache:eng
Schlagworte:
Journalism
Public relations
Risk management
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Beschreibung
Zusammenfassung:Guidelines are offered to public relations practitioners and journalists on the subtleties of packaging risky information. Three techniques that have become commonplace are using language to minimize or exaggerate risk, finessing numbers and comparing risks with other risks.
ISSN:1077-6958
2161-4326