Hermeneutics and Consumer Research

Hermeneutics and Consumer Research

This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed.

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Veröffentlicht in:The Journal of consumer research 1994-06, Vol.21 (1), p.55-70
Hauptverfasser: Arnold, Stephen J., Fischer, Eileen
Format: Artikel
Sprache:eng
Schlagworte:
Cognition & reasoning
Communities
Consumer behavior
Consumer research
Critical theory
Dialogism
Exegesis & hermeneutics
Language
Literary criticism
Semiotic analysis
Semiotic signs
Textual criticism
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Beschreibung
Zusammenfassung:This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed.
ISSN:0093-5301
1537-5277
DOI:10.1086/209382