What Do Customers Really Want? ; The Same Thing Their Grandparents Wanted

What Do Customers Really Want? ; The Same Thing Their Grandparents Wanted

Here is what I want as a customer. I look for two things in products and services - simplicity and reliability. Granted, expectations for simplicity and reliability have gone way up since my grandparents' time, but the basic needs are the same. Can I easily use the product or service, and does...

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Veröffentlicht in:DM Review 2005-05, Vol.15 (5), p.12
1. Verfasser: Imhoff, Claudia
Format: Artikel
Sprache:eng
Schlagworte:
Algorithms
Business community
Business intelligence
Claudia Imhoff, PhD
Customer relationship management
Internal customers
Online-Zugang:Volltext
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Zusammenfassung:Here is what I want as a customer. I look for two things in products and services - simplicity and reliability. Granted, expectations for simplicity and reliability have gone way up since my grandparents' time, but the basic needs are the same. Can I easily use the product or service, and does it perform unfailingly? Why would we think that a BI environment should be any different?