Sometimes, Less is More ; When quantity does not equate to quality

We have long associated the input of quantity (length of time to perform a task, make a product, etc.) with the output of quality (how well it performs or is perceived). Dr. [Maurice Schweitzer] calls this "input bias" - we are hardwired to automatically associate input quantity with outpu...

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Veröffentlicht in:DM Review 2004-05, Vol.14 (5), p.52
1. Verfasser: Imhoff, Claudia
Format: Artikel
Sprache:eng
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Zusammenfassung:We have long associated the input of quantity (length of time to perform a task, make a product, etc.) with the output of quality (how well it performs or is perceived). Dr. [Maurice Schweitzer] calls this "input bias" - we are hardwired to automatically associate input quantity with output quality. We know from experience that input bias is not necessarily a bad rule of thumb. However, others can prey on this bias and cause you to make bad decisions.