Sharpen the SOA: How Campaign Management Can Benefit from a Service- Oriented Architecture

Sharpen the SOA: How Campaign Management Can Benefit from a Service- Oriented Architecture

The current holy grail of IT is a service-oriented architecture (SOA) that allows simple, quick and low-cost composition of complex business processes from functionally, organizationally or geographically disparate systems and components. Much has been written about SOA and Web services, but mostly...

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Veröffentlicht in:DM Review 2005-11, Vol.15 (11), p.30
1. Verfasser: Dill, Marcus
Format: Artikel
Sprache:eng
Schlagworte:
Automation
Cost control
Data warehouses
Marketing
Planning
Service oriented architecture
Software
Success
Supply chains
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Beschreibung
Zusammenfassung:The current holy grail of IT is a service-oriented architecture (SOA) that allows simple, quick and low-cost composition of complex business processes from functionally, organizationally or geographically disparate systems and components. Much has been written about SOA and Web services, but mostly from a technical, academic background, focusing on special applications or features.