Solving the Huff-based competitive location model on a network with link-based demand

This paper shows a computational method for optimizing the location of a store on a network in a competitive environment, assuming that consumers probabilistically choose stores following the Huff model (1963) and that the store can be located on a continuum of a network. This method gives the exact optimal solution with the computational order of n^sup 2^^sub N^ log n^sub N^ where n^sub N^ is the number of nodes of the network. [PUBLICATION ABSTRACT]