Greening up because of god: The relations among religion, sustainable consumption and subjective well‐being

Although prior research has explored religion, sustainable consumption, and subjective well‐being as isolated constructs, research has yet to explore the relations among these constructs. With religion as an enduring, wide‐reaching consumer value system, this research investigates how religious values inform attitudes toward and behaviors associated with sustainable consumption as well as resulting perceptions of subjective well‐being. Results from a survey conducted using a representative online panel revealed that religiosity has a positive influence on sustainable consumption practices, as well as showed that such sustainability positively influences consumer subjective well‐being.