Nurturing qualified personnel for ceramics industry

Creative talents are important assets to cultural and creative industries. Cultivating creative talents and building up value chains is the foundation of the industry chain and the keys to stimulate and sustain the industry's competitiveness. Accordingly, this research focuses on the key factors of nurturing ceramics industry's talents. Regarding the methodology, this research adopts DEMATEL to know the importance of the core abilities and the causalities, and ANP to weigh them in order to acquire the key factors. The result reveals that critical aspects are Communication and Cooperation and Brand and IPR Management, and critical criteria are Resource Integration Ability, Sense of Responsibility and Proactivity, International Branding Ability, Communication and Coordination Ability, Branding Ability, IPR Management and Application, and Team Work.