Putting Competitive Technology Intelligence To Work

Capturing technology intelligence can reveal significant opportunities for an enterprise, but the effort must be organized, must use sophisticated means to gather and analyze information, must convey the intelligence to individuals who can and will act upon it, and must employ individuals with exper...

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Veröffentlicht in:Research technology management 2000-09, Vol.43 (5), p.23-28
Hauptverfasser: Norling, Parry M., Herring, Jan P., Rosenkrans, Wayne A., Stellpflug, Marcia, Kaufman, Stephen B.
Format: Artikel
Sprache:eng
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Zusammenfassung:Capturing technology intelligence can reveal significant opportunities for an enterprise, but the effort must be organized, must use sophisticated means to gather and analyze information, must convey the intelligence to individuals who can and will act upon it, and must employ individuals with experience, skills and the right temperament. The experiences of Motorola, SmithKline Beecham, Clorox, and Baxter Health Care provide important lessons for mounting such an effort.
ISSN:0895-6308
1930-0166
DOI:10.1080/08956308.2000.11671377