Is there any impact of horoscopes on luxury consumption trends?
Within this study investigating whether the signs have effects on luxury consumption trend, which are considered to be effective on personalities, behaviors and characteristics in the general population, 428 people have been surveyed. The data, obtained by the variable of 10 different products to de...
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| Veröffentlicht in: | Business management dynamics 2013-08, Vol.3 (2), p.69 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Within this study investigating whether the signs have effects on luxury consumption trend, which are considered to be effective on personalities, behaviors and characteristics in the general population, 428 people have been surveyed. The data, obtained by the variable of 10 different products to determine the luxury consumption tendencies, were analyzed by using logistic regression model. In addition to the effect of age and income in the tendencies of luxury consumption of individuals; the signs of Leo, Libra, Cancer and Taurus respectively but mainly the Aquarius, have been seen to be effective on the luxury consumption trends. |
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| ISSN: | 2047-7031 |