The Reluctant Rebel Or Glamour and Poverty of the Homo Oeconomicus

Rothschild would prefer to replace Bruno Frey's strategy of reforming the homo oeconomicus (HO) into a generally acceptable behavioral hypothesis compatible with "sympathizing" psychological approaches by a different perspective that is formally less satisfactory but may be better sui...

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Veröffentlicht in:	Kyklos (Basel) 2001-05, Vol.54 (2-3), p.445-452
1. Verfasser:	Rothschild, Kurt W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Economic theory Frey, Bruno Hypotheses Psychology
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source	RePEc; Wiley Online Library Journals Frontfile Complete; EBSCOhost Business Source Complete
subjects	Consumer behavior Economic theory Frey, Bruno Hypotheses Psychology
title	The Reluctant Rebel Or Glamour and Poverty of the Homo Oeconomicus
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