The Reluctant Rebel Or Glamour and Poverty of the Homo Oeconomicus

The Reluctant Rebel Or Glamour and Poverty of the Homo Oeconomicus

Rothschild would prefer to replace Bruno Frey's strategy of reforming the homo oeconomicus (HO) into a generally acceptable behavioral hypothesis compatible with "sympathizing" psychological approaches by a different perspective that is formally less satisfactory but may be better sui...

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Veröffentlicht in:Kyklos (Basel) 2001-05, Vol.54 (2-3), p.445-452
1. Verfasser: Rothschild, Kurt W.
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Economic theory
Frey, Bruno
Hypotheses
Psychology
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Zusammenfassung:Rothschild would prefer to replace Bruno Frey's strategy of reforming the homo oeconomicus (HO) into a generally acceptable behavioral hypothesis compatible with "sympathizing" psychological approaches by a different perspective that is formally less satisfactory but may be better suited to meet the complexities of real life.
ISSN:0023-5962
1467-6435
DOI:10.1111/1467-6435.00162