A PERSONA-BASED FORMULA FOR CHANGE

[...]we determined where in the change process each persona would be optimally placed and what value he or she would bring to the project team. To maximize efficiency, accuracy, and effectiveness, accounting automation solutions often work across multiple enterprise resource planning systems and oth...

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Veröffentlicht in:Strategic finance (Montvale, N.J.) N.J.), 2018-11, Vol.100 (5), p.56-61
1. Verfasser: Tucker, Isaac
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:[...]we determined where in the change process each persona would be optimally placed and what value he or she would bring to the project team. To maximize efficiency, accuracy, and effectiveness, accounting automation solutions often work across multiple enterprise resource planning systems and other nonaccounting landscapes. [...]they bring balance to their less risk-averse teammates. SF Isaac Tucker leads the product management division of BlackLine, a provider of financial controls and automation software, where he guides product development strategy.
ISSN:1524-833X