The influences and motivations on which students base their choice of career

The aim of the study was to examine the influences and motivations on which students base their choice of career. 348 young people aged 14-18 years completed a questionnaire and took part in an interview concerning their choice of career. It was found the greatest influence on their choice of career was their parents, followed by their teachers. There was evidence of gender differences, with same-sex parental influence. Although seeking further education was the most popular next step for most respondents, marriage was more important to females than to males. Overall motivation to work was found primarily to involve money and liking the job. Very low on the list were long-term goals, such as personal development, career advancement or pensions. Most noticeably, the students considered that status derived from possessions rather than employment. In consequence, it was suggested, employers' options in motivating workers were very limited. The profile of career influences and motives should be helpful to teachers with responsibility for career guidance. [PUBLICATION ABSTRACT] Key words Career, Influence, Motives, Student, Teachers.