On Construction of Faculty Team of Cross-border E-commerce for the Business English Undergraduate Program: A Case Study of Xinhua College of Sun Yat-sen University

The on-line silk road developed along with the implementation of the Belt and Road Initiative. The establishment of bonded areas of various localities has further promoted the rapid development of cross-border e-commerce in China, which particularly has injected new vigor to the conventional manufacturing industry in Dongguan. However, the lack of cross-border e-commerce talents has aroused the concerns of business enterprises as well as universities. A stable and high-quality cross-border e-commerce faculty is a prerequisite for cultivating talents qualified for current society. Taking Business English Undergraduate Program of Xinhua College of Sun Yat-sen University as an example, this paper analyzes the status quo of the cross-border e-commerce faculty in terms of their teaching and scientific research abilities. Based on the analysis, the paper suggests that linguistic teachers should be aware of crisis and realize self-upgrading through communication with teachers of other majors and experts from enterprises, and that universities should formulate strategies to strengthen cooperation with enterprises in order to develop a qualified faculty of cross-border e-commerce.