Selling inbound logistics services: Understanding the buyer's perspective

The purpose of this article is to increase provider insight into the mindset of potential buyers. Currently accepted concepts of supply management, marketing, and outsourcing are adapted to the logistics arena. The usefulness of these ideas in explaining buyer behavior and perspectives is then empir...

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Veröffentlicht in:Journal of business logistics 2000-07, Vol.21 (2), p.69
Hauptverfasser: Maltz, Arnold B, Ellram, Lisa M
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container_title Journal of business logistics
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creator Maltz, Arnold B
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description The purpose of this article is to increase provider insight into the mindset of potential buyers. Currently accepted concepts of supply management, marketing, and outsourcing are adapted to the logistics arena. The usefulness of these ideas in explaining buyer behavior and perspectives is then empirically tested.
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subjects Alliances
Buyers
Customer services
Inventory
Logistics
Manufacturers
Manufacturing
Marketing
Outsourcing
Product differentiation
Purchasing
Raw materials
Semiconductors
Studies
Suppliers
Supplies
Third party
Trucking industry
title Selling inbound logistics services: Understanding the buyer's perspective
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