Selling inbound logistics services: Understanding the buyer's perspective
The purpose of this article is to increase provider insight into the mindset of potential buyers. Currently accepted concepts of supply management, marketing, and outsourcing are adapted to the logistics arena. The usefulness of these ideas in explaining buyer behavior and perspectives is then empir...
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Veröffentlicht in: | Journal of business logistics 2000-07, Vol.21 (2), p.69 |
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container_title | Journal of business logistics |
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creator | Maltz, Arnold B Ellram, Lisa M |
description | The purpose of this article is to increase provider insight into the mindset of potential buyers. Currently accepted concepts of supply management, marketing, and outsourcing are adapted to the logistics arena. The usefulness of these ideas in explaining buyer behavior and perspectives is then empirically tested. |
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issn | 0735-3766 2158-1592 |
language | eng |
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source | EBSCOhost Business Source Complete |
subjects | Alliances Buyers Customer services Inventory Logistics Manufacturers Manufacturing Marketing Outsourcing Product differentiation Purchasing Raw materials Semiconductors Studies Suppliers Supplies Third party Trucking industry |
title | Selling inbound logistics services: Understanding the buyer's perspective |
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