Selling inbound logistics services: Understanding the buyer's perspective

Selling inbound logistics services: Understanding the buyer's perspective

The purpose of this article is to increase provider insight into the mindset of potential buyers. Currently accepted concepts of supply management, marketing, and outsourcing are adapted to the logistics arena. The usefulness of these ideas in explaining buyer behavior and perspectives is then empir...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of business logistics 2000-07, Vol.21 (2), p.69
Hauptverfasser: Maltz, Arnold B, Ellram, Lisa M
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Buyers
Customer services
Inventory
Logistics
Manufacturers
Manufacturing
Marketing
Outsourcing
Product differentiation
Purchasing
Raw materials
Semiconductors
Studies
Suppliers
Supplies
Third party
Trucking industry
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The purpose of this article is to increase provider insight into the mindset of potential buyers. Currently accepted concepts of supply management, marketing, and outsourcing are adapted to the logistics arena. The usefulness of these ideas in explaining buyer behavior and perspectives is then empirically tested.
ISSN:0735-3766
2158-1592