WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING

WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING

CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The CPA journal (1975) 2000-02, Vol.70 (2), p.52
Hauptverfasser: Gamble, George O, Highsmith-Quick, Gwendolyn, Jones, Eli, Slade, Priscilla D
Format: Artikel
Sprache:eng
Schlagworte:
Accountants
Accounting firms
Advertising
Age
Alliances
Bans
Competition
Market segments
Marketing
Perceptions
Polls & surveys
Word of mouth advertising
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue 2
container_start_page 52
container_title The CPA journal (1975)
container_volume 70
creator Gamble, George O
Highsmith-Quick, Gwendolyn
Jones, Eli
Slade, Priscilla D
description CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived from advertising are presented.
format Article
fullrecord <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_212268150</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A60303364</galeid><sourcerecordid>A60303364</sourcerecordid><originalsourceid>FETCH-LOGICAL-g1020-fa2a81beff49fdc0e310dd82850a5a7b8b87ae5572d40c13936092e5a1c6be693</originalsourceid><addsrcrecordid>eNptzVFrgzAUBWAfNljX7T-EPU-4SUyMj1m1NUwtVN1gLxI1EUunm7b_f0L3tnEfDhw-zr1xVuBT4gqPsjvnfp6PAIA5pytHvMeyQHkqkwTJLERpFKoydXP1EaGtOqQ5KmKVvSL5si8LJMO36FCoXGW7B-fW6tNsHn9z7ZTbqNjEbrLfqY1M3A4DAddqogWujbVeYNsGDMXQtoIIBpppvxa18LVhzCetBw2mAeUQEMM0bnhteEDXztN192savy9mPlfH8TINy8uKYEK4wAwW9HxFnT6Zqh_seJ5005nBTPo0Dsb2Sy05UKCUewt3_-HLteazb_76H2e7Wi8</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>212268150</pqid></control><display><type>article</type><title>WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING</title><source>EBSCOhost Business Source Complete</source><creator>Gamble, George O ; Highsmith-Quick, Gwendolyn ; Jones, Eli ; Slade, Priscilla D</creator><creatorcontrib>Gamble, George O ; Highsmith-Quick, Gwendolyn ; Jones, Eli ; Slade, Priscilla D</creatorcontrib><description>CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived from advertising are presented.</description><identifier>ISSN: 0732-8435</identifier><language>eng</language><publisher>New York: New York State Society of Certified Public Accountants</publisher><subject>Accountants ; Accounting firms ; Advertising ; Age ; Alliances ; Bans ; Competition ; Market segments ; Marketing ; Perceptions ; Polls &amp; surveys ; Word of mouth advertising</subject><ispartof>The CPA journal (1975), 2000-02, Vol.70 (2), p.52</ispartof><rights>COPYRIGHT 2000 New York State Society of Certified Public Accountants</rights><rights>Copyright New York State Society of Certified Public Accountants Feb 2000</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784</link.rule.ids></links><search><creatorcontrib>Gamble, George O</creatorcontrib><creatorcontrib>Highsmith-Quick, Gwendolyn</creatorcontrib><creatorcontrib>Jones, Eli</creatorcontrib><creatorcontrib>Slade, Priscilla D</creatorcontrib><title>WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING</title><title>The CPA journal (1975)</title><description>CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived from advertising are presented.</description><subject>Accountants</subject><subject>Accounting firms</subject><subject>Advertising</subject><subject>Age</subject><subject>Alliances</subject><subject>Bans</subject><subject>Competition</subject><subject>Market segments</subject><subject>Marketing</subject><subject>Perceptions</subject><subject>Polls &amp; surveys</subject><subject>Word of mouth advertising</subject><issn>0732-8435</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2000</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNptzVFrgzAUBWAfNljX7T-EPU-4SUyMj1m1NUwtVN1gLxI1EUunm7b_f0L3tnEfDhw-zr1xVuBT4gqPsjvnfp6PAIA5pytHvMeyQHkqkwTJLERpFKoydXP1EaGtOqQ5KmKVvSL5si8LJMO36FCoXGW7B-fW6tNsHn9z7ZTbqNjEbrLfqY1M3A4DAddqogWujbVeYNsGDMXQtoIIBpppvxa18LVhzCetBw2mAeUQEMM0bnhteEDXztN192savy9mPlfH8TINy8uKYEK4wAwW9HxFnT6Zqh_seJ5005nBTPo0Dsb2Sy05UKCUewt3_-HLteazb_76H2e7Wi8</recordid><startdate>20000201</startdate><enddate>20000201</enddate><creator>Gamble, George O</creator><creator>Highsmith-Quick, Gwendolyn</creator><creator>Jones, Eli</creator><creator>Slade, Priscilla D</creator><general>New York State Society of Certified Public Accountants</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>4S-</scope><scope>4T-</scope><scope>4U-</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X1</scope><scope>7XB</scope><scope>87Z</scope><scope>8A9</scope><scope>8AO</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ANIOZ</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRAZJ</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20000201</creationdate><title>WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING</title><author>Gamble, George O ; Highsmith-Quick, Gwendolyn ; Jones, Eli ; Slade, Priscilla D</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g1020-fa2a81beff49fdc0e310dd82850a5a7b8b87ae5572d40c13936092e5a1c6be693</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2000</creationdate><topic>Accountants</topic><topic>Accounting firms</topic><topic>Advertising</topic><topic>Age</topic><topic>Alliances</topic><topic>Bans</topic><topic>Competition</topic><topic>Market segments</topic><topic>Marketing</topic><topic>Perceptions</topic><topic>Polls &amp; surveys</topic><topic>Word of mouth advertising</topic><toplevel>online_resources</toplevel><creatorcontrib>Gamble, George O</creatorcontrib><creatorcontrib>Highsmith-Quick, Gwendolyn</creatorcontrib><creatorcontrib>Jones, Eli</creatorcontrib><creatorcontrib>Slade, Priscilla D</creatorcontrib><collection>Global News &amp; ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>BPIR.com Limited</collection><collection>Docstoc</collection><collection>University Readers</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Accounting &amp; Tax Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Accounting &amp; Tax Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Accounting, Tax &amp; Banking Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Accounting, Tax &amp; Banking Collection (Alumni)</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>The CPA journal (1975)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gamble, George O</au><au>Highsmith-Quick, Gwendolyn</au><au>Jones, Eli</au><au>Slade, Priscilla D</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING</atitle><jtitle>The CPA journal (1975)</jtitle><date>2000-02-01</date><risdate>2000</risdate><volume>70</volume><issue>2</issue><spage>52</spage><pages>52-</pages><issn>0732-8435</issn><abstract>CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived from advertising are presented.</abstract><cop>New York</cop><pub>New York State Society of Certified Public Accountants</pub></addata></record>
fulltext fulltext
identifier ISSN: 0732-8435
ispartof The CPA journal (1975), 2000-02, Vol.70 (2), p.52
issn 0732-8435
language eng
recordid cdi_proquest_journals_212268150
source EBSCOhost Business Source Complete
subjects Accountants
Accounting firms
Advertising
Age
Alliances
Bans
Competition
Market segments
Marketing
Perceptions
Polls & surveys
Word of mouth advertising
title WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-26T16%3A51%3A31IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=WHAT%20SMALL%20AND%20MEDIUM-SIZE%20FIRMS%20THINK%20ABOUT%20ADVERTISING&rft.jtitle=The%20CPA%20journal%20(1975)&rft.au=Gamble,%20George%20O&rft.date=2000-02-01&rft.volume=70&rft.issue=2&rft.spage=52&rft.pages=52-&rft.issn=0732-8435&rft_id=info:doi/&rft_dat=%3Cgale_proqu%3EA60303364%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=212268150&rft_id=info:pmid/&rft_galeid=A60303364&rfr_iscdi=true