WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING

WHAT SMALL AND MEDIUM-SIZE FIRMS THINK ABOUT ADVERTISING

CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived...

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Veröffentlicht in:The CPA journal (1975) 2000-02, Vol.70 (2), p.52
Hauptverfasser: Gamble, George O, Highsmith-Quick, Gwendolyn, Jones, Eli, Slade, Priscilla D
Format: Artikel
Sprache:eng
Schlagworte:
Accountants
Accounting firms
Advertising
Age
Alliances
Bans
Competition
Market segments
Marketing
Perceptions
Polls & surveys
Word of mouth advertising
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Zusammenfassung:CPAs have been free to advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services. The results of a survey of 2,000 small and medium-size firms regarding their perceptions of the benefits to be derived from advertising are presented.
ISSN:0732-8435