Commentary: A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters"/Reply to Commentary: A Reply to "A Comment on 'Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters'"

This paper shows that the analysis of Liu et al. (2004) contains a substantive error-the asserted pure-strategy Nash equilibrium leading to their Theorems 1 and 2 is really not an equilibrium. We show that in their model, either pure-strategy Nash equilibria do not exist or, unlike their asserted ma...

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Veröffentlicht in:Marketing science (Providence, R.I.) R.I.), 2006-09, Vol.25 (5), p.538
Hauptverfasser: Shan-Yu, Chou, Chi-Cheng, Wu, Liu, Yong, Putler, Daniel S, Weinberg, Charles B
Format: Artikel
Sprache:eng
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Zusammenfassung:This paper shows that the analysis of Liu et al. (2004) contains a substantive error-the asserted pure-strategy Nash equilibrium leading to their Theorems 1 and 2 is really not an equilibrium. We show that in their model, either pure-strategy Nash equilibria do not exist or, unlike their asserted main result, when a pure-strategy equilibrium exists, increasing the number of commercial television broadcasters does not result in lower-quality programs. Possible modifications of Liu et al.'s model that may help restore the desired result are discussed. [PUBLICATION ABSTRACT]
ISSN:0732-2399
1526-548X