A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data/Commentaries/Reply: Considerations in the Use of Probabilistic Multidimensional Scaling Models

A probabilistic multidimensional scaling model that estimates both location and variance parameters for proximity and preference data is presented and compared to a deterministic scaling model. Simulated and empirical choice data are employed to compare the models. Variance estimates from the probab...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 1986-10, Vol.5 (4), p.325
Hauptverfasser:	MacKay, David B, Zinnes, Joseph L, McMennamin, John L, Windal, Pierre M
Format:	Artikel
Sprache:	eng
Schlagworte:	Mathematical models Multiple Probability Scaling Statistical analysis Statistical methods
Online-Zugang:	Volltext
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