How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communications

Molina-Murillo and Smith endorse Life Cycle Assessment (LCA). Their support results from the fact that LCA is an effective way to communication regarding the effectiveness of sustainable environmental claims. Molina-Murillo and Smith show how LCA meets the challenges of corporate communication about...

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Veröffentlicht in:Business & professional ethics journal 2005-04, Vol.24 (1/2), p.199-223
Hauptverfasser: Molina-Murillo, Sergio A., Smith, Timothy M.
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container_title Business & professional ethics journal
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creator Molina-Murillo, Sergio A.
Smith, Timothy M.
description Molina-Murillo and Smith endorse Life Cycle Assessment (LCA). Their support results from the fact that LCA is an effective way to communication regarding the effectiveness of sustainable environmental claims. Molina-Murillo and Smith show how LCA meets the challenges of corporate communication about the environment.
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ispartof Business & professional ethics journal, 2005-04, Vol.24 (1/2), p.199-223
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language eng
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source Jstor Complete Legacy
subjects Business structures
Communication
Consumer goods industries
Ecological sustainability
Effectiveness
Environmental management
Environmentalism
Environmentally sensitive products
Green businesses
Green marketing
Life cycle assessment
Life cycles
Marketing
Renewable energy
Sustainable development
title How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communications
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