How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communications
Molina-Murillo and Smith endorse Life Cycle Assessment (LCA). Their support results from the fact that LCA is an effective way to communication regarding the effectiveness of sustainable environmental claims. Molina-Murillo and Smith show how LCA meets the challenges of corporate communication about...
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Veröffentlicht in: | Business & professional ethics journal 2005-04, Vol.24 (1/2), p.199-223 |
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container_title | Business & professional ethics journal |
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creator | Molina-Murillo, Sergio A. Smith, Timothy M. |
description | Molina-Murillo and Smith endorse Life Cycle Assessment (LCA). Their support results from the fact that LCA is an effective way to communication regarding the effectiveness of sustainable environmental claims. Molina-Murillo and Smith show how LCA meets the challenges of corporate communication about the environment. |
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ispartof | Business & professional ethics journal, 2005-04, Vol.24 (1/2), p.199-223 |
issn | 0277-2027 2153-7828 |
language | eng |
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source | Jstor Complete Legacy |
subjects | Business structures Communication Consumer goods industries Ecological sustainability Effectiveness Environmental management Environmentalism Environmentally sensitive products Green businesses Green marketing Life cycle assessment Life cycles Marketing Renewable energy Sustainable development |
title | How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communications |
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