How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communications

How Much Is Too Much? Exploring Life Cycle Assessment Information in Environmental Marketing Communications

Molina-Murillo and Smith endorse Life Cycle Assessment (LCA). Their support results from the fact that LCA is an effective way to communication regarding the effectiveness of sustainable environmental claims. Molina-Murillo and Smith show how LCA meets the challenges of corporate communication about...

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Veröffentlicht in:Business & professional ethics journal 2005-04, Vol.24 (1/2), p.199-223
Hauptverfasser: Molina-Murillo, Sergio A., Smith, Timothy M.
Format: Artikel
Sprache:eng
Schlagworte:
Business structures
Communication
Consumer goods industries
Ecological sustainability
Effectiveness
Environmental management
Environmentalism
Environmentally sensitive products
Green businesses
Green marketing
Life cycle assessment
Life cycles
Marketing
Renewable energy
Sustainable development
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Zusammenfassung:Molina-Murillo and Smith endorse Life Cycle Assessment (LCA). Their support results from the fact that LCA is an effective way to communication regarding the effectiveness of sustainable environmental claims. Molina-Murillo and Smith show how LCA meets the challenges of corporate communication about the environment.
ISSN:0277-2027
2153-7828