Investigating the Efficacy of Interactive Ethics Education: A Difference in Pedagogical Emphasis
This study employs an experimental design to investigate the efficacy of a new approach to ethics training- "interactive" ethics education. After random assignment to groups of 135 real estate licensees from four different firms, the treatment group received specialized, interactive ethics...
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| Veröffentlicht in: | Journal of marketing theory and practice 2006-06, Vol.14 (3), p.239-248 |
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| container_title | Journal of marketing theory and practice |
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| creator | Izzo, G. Martin Langford, Barry E. Vitell, Scott |
| description | This study employs an experimental design to investigate the efficacy of a new approach to ethics training- "interactive" ethics education. After random assignment to groups of 135 real estate licensees from four different firms, the treatment group received specialized, interactive ethics instruction, while the control group did not. The two groups were tested in terms of both their general level of cognitive moral development using Rest's defining issues test (DIT) and their industry-specific level of moral development using the real estate survey (RES). Although a pretest indicated that there was no significant difference in levels of cognitive moral development between the control and treatment groups, there was a significant difference between the two groups in terms of both DIT and RES after the completion of the interactive training session. |
| doi_str_mv | 10.2753/MTP1069-6679140305 |
| format | Article |
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| ispartof | Journal of marketing theory and practice, 2006-06, Vol.14 (3), p.239-248 |
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| language | eng |
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| source | Jstor Complete Legacy; EBSCOhost Business Source Complete |
| subjects | Business ethics Cognition & reasoning Cognitive style Control groups Decision making Descriptive ethics Design Education Ethical instruction Ethics Experiments Interactive learning Kohlbergs stages of moral development Marketing Moral development Moral education Morality Pedagogy Real estate Real estate sales Social ethics Students Training Values |
| title | Investigating the Efficacy of Interactive Ethics Education: A Difference in Pedagogical Emphasis |
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