Investigating the Efficacy of Interactive Ethics Education: A Difference in Pedagogical Emphasis
This study employs an experimental design to investigate the efficacy of a new approach to ethics training- "interactive" ethics education. After random assignment to groups of 135 real estate licensees from four different firms, the treatment group received specialized, interactive ethics...
Gespeichert in:
Veröffentlicht in: | Journal of marketing theory and practice 2006-06, Vol.14 (3), p.239-248 |
---|---|
Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Zusammenfassung: | This study employs an experimental design to investigate the efficacy of a new approach to ethics training- "interactive" ethics education. After random assignment to groups of 135 real estate licensees from four different firms, the treatment group received specialized, interactive ethics instruction, while the control group did not. The two groups were tested in terms of both their general level of cognitive moral development using Rest's defining issues test (DIT) and their industry-specific level of moral development using the real estate survey (RES). Although a pretest indicated that there was no significant difference in levels of cognitive moral development between the control and treatment groups, there was a significant difference between the two groups in terms of both DIT and RES after the completion of the interactive training session. |
---|---|
ISSN: | 1069-6679 1944-7175 |
DOI: | 10.2753/MTP1069-6679140305 |