The Cyclical Behavior of Price Elasticity of Demand

Empirical evidence is provided of a procyclical behavior of price elasticity demand for a panel of 38 US food manufacturing industries from 1972 to 1987. Given the inverse relationship of the market elasticity of demand to price-cost margin, the findings lend support to studies that have identified...

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Veröffentlicht in:Southern economic journal 1997-07, Vol.64 (1), p.118-129
Hauptverfasser: Field, Martha K., Pagoulatos, Emilio
Format: Artikel
Sprache:eng
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Zusammenfassung:Empirical evidence is provided of a procyclical behavior of price elasticity demand for a panel of 38 US food manufacturing industries from 1972 to 1987. Given the inverse relationship of the market elasticity of demand to price-cost margin, the findings lend support to studies that have identified countercyclical behavior of price-cost margins. The findings show a negative influence of seller concentration, advertising and capital intensity on price elasticity. Sellers in industries with greater concentration and more advertising-induced product differentiation may achieve a more inelastic product. International trade influenced price elasticity of demand only when the model accounted for the business cycle.
ISSN:0038-4038
2325-8012
DOI:10.1002/j.2325-8012.1997.tb00010.x