SOURCES FOR A SUSTAINABLE BUSINESS ENVIRONMENT

A common question for managers is: “How do we attract and keep in our organization high quality people?” Starting from this basic question, the purpose of this article is to establish the guidelines for a company to set a sustainable business environment and to attract in its team people who share the same values and aspire to the same goals, people who can grow and constantly improve themselves while helping improving their team. After setting up the company’s core values (e.g. integrity, communication, transparency, teamwork, fiscal responsibility, etc.), values that support the purpose of the organization, the management has to determine that the values that the company adopted as a team are not in conflict with the personal values of each individual member of the team. When the values are clearly defined and understood, it is much easier for everybody in the company to do their job in accordance with these values. Quality organizational values attract quality people. The more the organizations will invest in their values, in general and specifically, in social and environmental sustainability policies, the more they will find out that people (employees and also suppliers and customers) that are interested in those values will be interested also in the company.