BRAND PROTECTION The Converter's Role

BRAND PROTECTION The Converter's Role

To perform their role in providing secure packaging, converters need to apply one or more security features, or signatures, into the packages or products they convert. The converter then needs to confirm the feature has been properly applied and needs to document that confirmation. An ISO-type proce...

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Bibliographische Detailangaben
Veröffentlicht in:Paper, film & foil converter film & foil converter, 2002-04, Vol.76 (4), p.58
1. Verfasser: Waterbury, Mark C
Format: Magazinearticle
Sprache:eng
Schlagworte:
Brand identification
Brand name products
Brand names
Chemical elements
Commercial printing
Commercial printing industry
Counterfeiting
Fraud
Generic products
Management
Packaging
Printing industry
Radio frequency identification
Security
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Zusammenfassung:To perform their role in providing secure packaging, converters need to apply one or more security features, or signatures, into the packages or products they convert. The converter then needs to confirm the feature has been properly applied and needs to document that confirmation. An ISO-type process is desirable for this. This documented proof the legitimate products all have security markers could be essential in any court battles against counterfeiters.
ISSN:0031-1138