The touristic impact of a sporting event attending to the future intentions of the participants

Introduction: Sporting events have become a very important beacon for thousands of sports tourists that move to other locations to participate be it as a spectator or competitor in sporting events, constituting a great opportunity for cities that look to increase their appeal. The localities not onl...

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Veröffentlicht in:Journal of Physical Education and Sport 2018-08, Vol.18, p.1356-1362
Hauptverfasser: Vegara-Ferri, José Miguel, Saura, Eugenia Montesinos, López-Gullón, José María, Sánchez, Guillermo Felipe López, Angosto, Salvador
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Sprache:eng
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Zusammenfassung:Introduction: Sporting events have become a very important beacon for thousands of sports tourists that move to other locations to participate be it as a spectator or competitor in sporting events, constituting a great opportunity for cities that look to increase their appeal. The localities not only await the arrival of the tourists to participate in the event and get to know the city, but they also find it important to captivate their interest meanwhile they are there so that in future occasions they will visit the city again or recommend a visit. Objective: The goal of this study is to evaluate the touristic impact of an event attending to the future intentions of the participants. Material and method: The sample was made up of 236 subjects (78.4% men and 21.6% women), with an average age of 42.35±8.3 years. To measure the touristic impact, six dimensions (communication, personnel, word of mouth, perception of the destination, satisfaction and future intentions) were analysed in the event. An analysis of correlations and an analysis of conglomerates was carried out combining two methods of estimation (hierarchical and non-hierarchical) of the solution cluster, as well as the ANOVA test to verify the differences between groups and a lineal regression for the prediction of the future intentions. Results: The values of the lineal regression showed that the future intentions (constant=,415) were predicted by the independent variables of perception of destination (B=,610) and satisfaction (B=,312), allowing to predict at 42.1% the dependent variable. Conclusions: The variables perception of destination and satisfaction of the tourists attending the sporting event influence at 42.1% the variance in future intentions to return in the future to the place where the event was held and recommend it to others.
ISSN:2247-8051
2247-806X
DOI:10.7752/jpes.2018.s3201